Alternative Flooring for Sustainable  Style and Expert Craftsmanship

As trusted stockists of Alternative Flooring, we provide a range of beautifully crafted carpets, and runners that blend sustainability with cutting-edge design. Known for their use of the finest natural materials including wool, sisal, jute, and coir, Alternative Flooring has built a reputation for quality and originality.

The brand's innovative approach to flooring, combined with collaborations with leading interior designers, ensures a selection that is both stylish and practical. Whether you’re drawn to timeless textures or bold modern patterns, their collection offers something for every interior.

At B & R Carpet Company we take great pride in our service, managing every aspect from initial selection to professional fitting and aftercare. With no third parties involved, you’ll deal solely with us throughout the entire process, ensuring a seamless experience.

Why Choose B&R Carpet Company

  • Over 50 years of experience and expertise in the industry

  • We are stockists of the leading ranges from the best manufacturers in the industry.

  • Years of installing a variety of carpets in various scenarios have given us industry-leading expertise.

  • Specific installation methods for plant fibre & faux sisal ranges to ensure the best finish possible.

  • Detailed site surveys and hand-drawn plans

  • Clear communication and timeline provided throughout the process.

  • Installations with guaranteed aftercare for up to 2 years

  • Clear, detailed and competitive quotations.

Getting Started

Once contact has been made and a site or shop visit booked, our experienced team will conduct a comprehensive site survey and point out any details which need to be considered to ensure the best finish, such as; underlay choice, subfloor preparation and product suitability. This allows us to take ownership of your project and provide our installers with all the details they require to install your new carpet.

Our Selection

Whether your taste leans towards classic styles or sleek contemporary designs, our carpets can be tailored to any space. We offer durable stain-resistant options, ideal for busy family homes.

Quality Assured

We are a completely independent family owned and run business.

We guarantee all of our workmanship for two years.

Get a Free Quote

Ready to get started? Come and visit us at our showroom in West Hampstead, call us on 0207 794 6725 or email us at info@bandrcarpet.co.uk.

What our clients say

  • - Sarah Purcell -

    I wanted a stair runner and B&R Carpets couldn’t have been more helpful and professional from start to finish. I had a somewhat unrealistic budget and when the quote for my runner came in it was more than I expected and they were patient in trying to help me find a more cost effective solution. They were really nice to deal with, efficient and the runner looks fantastic. I rarely leave a review for anything but these guys deserve it. Couldn’t be happier.

  • - Flora Greenwood -

    B&R couldn’t have provided a better service despite it being a small job. From beginning to end they have been incredibly helpful - dropping round some samples when I couldn’t make it to their show room and keeping me informed as regards the installation time and date. The installation was done very efficiently and I love my new carpet! Thank you for your excellent customer service

  • - Pamela Jacobs -

    Excellent. Efficient. The fitters were amazing. Very pleased.

We are a third-generation family-run business specialising in all types of carpets, stair runners and custom-made rugs since 1968. Whether you are revamping your home or refurbishing your commercial space, we are committed to giving you personalised, high-quality service that stands out in every part of what we do.

Brands We work with
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FAQs

  • Natural fibre flooring brings warmth and texture to your home, but for moisture-prone areas like bathrooms and kitchens a faux flooring option is a better choice. Designed to handle humidity and spills, it offers the same stylish look with added durability and easy maintenance.

  • Yes. Our carpets work well with underfloor heating. Just ensure the combined tog value of your carpet and underlay stays within 2.5 tog for optimal heat transfer. We recommend checking with your underfloor heating manufacturer for the best fit.
    https://www.alternativeflooring.com/help-advice/faqs


  • You can begin by booking a shop or site visit via our website, email or phone.

  • Yes, we have an experienced and talented team of installers who have worked with us for a number of years.

  • Yes, visit one of our galleries or Instagram to find inspiration and ideas from some of our completed projects.


  • Yes, we regularly run special promotions and discounts on selected collections. Click here to view current offers.