Soft Touch Fibres

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At B&R Carpet Company, we offer a carefully curated collection from some of the UK’s most trusted carpet manufacturers. Our luxury soft touch carpets from Lano, Westex and Elements bring together beautiful colour palettes, refined textures and long-lasting performance.  

Soft touch fibres are ideal for adding warmth and comfort to living rooms and bedrooms, creating inviting spaces you’ll love to relax in. Designed to retain their shape and texture even in high-traffic areas, they bring together everyday practicality with a touch of elegance. For customers seeking a more sustainable option, ranges such as SmartStrand by Lano offer an excellent solution. As the first bio-based carpet fibre made from renewable resources, SmartStrand also features built-in stain resistance and easy-clean technology for everyday peace of mind.

If you’re planning a new flooring project, book a visit to our West Hampstead showroom to explore our full range in person. Our team will guide you in selecting the ideal carpet for your space. All B&R workmanship is guaranteed for two years.

Get in touch to start the project and book a visit.

Soft Touch Carpets

Westex; Elysian Velvet - Meadow Mist

Westex; Silken Velvet - Stormy Sky

Lano; Celeste Living Colours 3 - Ivory 440

Lano; Celeste Living Colours 3 - Coral 121

Elements; Athena - Feather

Elements; Symphony - Montreal

 

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What our clients say

  • - Saffron Somers -

    Excellent service, well organised advice and planning, and extremely efficienct installation - the carpets look great, very pleased.

  • - Nick Brand -

    Very happy with our carpets from B&R. Excellent customer service throughout, good advice on different options and styles, and very efficient installation. Went above any beyond helping to find solutions. We will use B&R again and highly recommend them.

  • - Ed Preston -

    B&R were great to deal with. Having a personal appointment at the store was very helpful as I didn't have much idea what I was looking for and so being given options was very helpful.

    The process to fit and install was equally professional - they did everything that they said they would do. We are very happy and would recommend B&R to anyone.

  • - Elaine Salter -

    This company recently installed new carpet in my living room. Their range of carpets is very good and their customer service is excellent. Happy to recommend them.

  • - Hugo & Robyn -

    Chris, Stephen and the whole team were fantastic in helping us decide on a new carpet for our home, providing advice on flooring and arranging the fitters who were super friendly and efficient. In all, a great experience!

How we can help

FAQs

  • Absolutely. Soft touch carpets don’t just feel beautifully gentle underfoot – they’re available in a range of styles to suit your home’s look and layout. You can choose from:

    • Saxony (deep pile) – dense, cosy and wonderfully comfortable

    • Twist pile – resilient with a soft, cushioned feel

    • Velvet or plush pile – smooth, refined and elegant

  • Man-made fibre carpets are a popular choice for allergy-conscious households. These fibres are good at repelling dust mites and mould due to their tight weave and synthetic fibres.

  • Soft touch carpets with their smooth texture pairs beautifully with calm, contemporary interiors as well as more classic schemes. Many homeowners choose neutral shades to create a soft backdrop that allows statement furniture, artwork or bold colour accents to take centre stage.

  • Bedrooms and living rooms are especially popular for soft touch carpets, as these spaces benefit from added warmth, reduced noise and a welcoming feel underfoot. They’re perfect for creating a calm setting where you can switch off at the end of the day.